60 min Lesson
Krispy Kreme is opening a new doughnut store. They have invited several agencies to pitch guerrilla campaign ideas to promote the opening.
In teams of 3, come up with a killer idea and pitch it to win the business!
Students will have worked to a brief to create their own guerrilla campaign. They will have learnt how to spot a great idea and use the pitching process to present their concept.
Excited to try this lesson out?
Lesson Run Time: 60 min
10 min - Introduction to the brief & presentation on guerrilla advertising
10 min - Crazy 8’s - Idea generation activity
5 min - Decide on the idea to develop
25 min - Develop the campaign idea and prep your pitch
10 min - Pitch your ideas
120 min - Optional - Refine your ideas within defined roles
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