60 min Lesson
Some things are an easy sell. Other things less so...sprouts anyone? But where there’s a will there’s a way. Some of the cleverest advertising posters are for products that don’t have obvious appeal.
Students will explore how to be creative with language, and how to understand your audience. They will learn that it’s important to consider the barriers an audience might have to a product and how to use that knowledge to create persuasive copy lines.
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Lesson Run Time: 60 min
5 min - Introduction to the brief & presentation on copywriting.
10 min - The alphabet game
10 min - Brainstorming
5 min - Examples of great copy lines
20 min - Create you veggie poster
10 min - Present your ideas
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