Joy in a box
⚠️ Part of Creative Thinking Qualification challenges.
What if we measured success by how often we made people smile? In Joy in the Box, learners use creative thinking to turn an old phone box into a joyful idea—then discover how that spark of happiness can grow into a business with real-world impact.
Target age
16-18Duration
48hLessons
3

Lesson 1
Look for the joy
Once a lifeline for communication, many red telephone boxes now sit unused. But what if they could be transformed into spaces that are once again useful, profitable, and even joyful?
Your challenge is to turn a phone box into a business that serves a real need and brings joy to people.
Lesson 2
Make magic
With insights in hand, learners begin to transform research into joyful ideas. This is where creativity kicks in—where they discover that while great ideas may feel like magic, there’s a method behind the spark, and they have the tools to bring it to life.
Lesson 3
Show’n’sell
No idea grows alone. In this stage, learners explore how to turn their joyful concept into a viable business—identifying the people, partnerships, and support they’ll need to make it real. It’s all about collaboration, communication, and creating something that truly connects.