Created by Studio LR
Campaign for Kindness
During this challenge, pupils will gain an understanding of what is a “campaign for good” and the different ways they can make people care about something and act differently towards it. They will practice using empathy to inform their thinking and learn about what to consider when creating a campaign that encourages people to act.
Target age
14-16Duration
28hLessons
4
Lesson 1
Campaigns and what they can be used for
During this lesson, pupils will gain an understanding of the different ways campaigns can make people care about something and act differently towards it. They will practice using empathy to inform their thinking and learn about what to consider when creating a campaign
Lesson 2
Develop the use of empathy to inform creativity
Understanding others is crucial for creating a campaign. In this lesson, pupils will practice putting themselves in the shoes of others and using empathy to find issues and solutions.
Lesson 3
Write a creative brief for themselves
By completing this lesson, pupils will have learned how to narrow their focus on a subject which will help them create a more impactful campaign in the following lesson. They will also have a better understanding of the varieties of campaigns.
Lesson 4
Create and present your campaign
By completing this lesson, pupils will have a better understanding of the elements that go into campaigns. By creating a full campaign idea without getting into the visual side of it, they will learn that creativity is as much about thinking as it is about crafting.
Made by believers
Hey! We are Studio LR!
A diverse team of creative people, strategic people, people people, and people who keep all those people under control. We all come to work every morning with the same goal: to make people's everyday experiences better. Sparking something in people – that's what we're all about. Whether it's to make people laugh, cry, question things, or do something.
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