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D&AD
Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Awards, the notorious Pencils, are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
Since 1962, D&AD (opens in a new tab) has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Awards, the notorious Pencils, are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world.
But it's much more than just awards. Our members join a vibrant global community, whilst a world-class training programme inspires creatives and their clients.
With such a wealth of information from the best in the industry at our fingertips, we set up the model 'win one, teach one' as we believe in every Pencil won, there is a lesson to be learnt. As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, which has been inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer, more sustainable future for the past 40 years.
We have traditionally worked with those in Higher Education, but we believe that there are swathes of young people with the ideal skill sets needed to enter the commercial creative industry who aren't even aware this industry exists.
We've partnered with Daydream Believers to help young people discover the value of creativity and that there's a whole world of careers available they might not even know about.
Related resources
đź’ˇ Part of Creative Thinking Qualification challenges. Globally, four out of five adolescents do not experience the enjoyment and the social, physical, and mental health benefits of regular physical activity. Learners must create a solution to this problem by designing a physical experience, a game or a sport that will help encourage more 11 to 18-year-olds to move. Created in collaboration with adidas and WPP Group for the D&AD New Gen Awards 2023.
A New Way to Play
In this series of lessons, pupils will learn how to push their ideas and come up with brave solutions to modern-day problems. Through examples of award-winning creative campaigns and helpful tutorials from our partners, the students will gain an understanding of what it takes to be creatively brave and how to develop their thinking to come up with original ideas that can change our human behaviour for the better.