Skip to content
Toolkit
Created by Whitespace

Branding

In this lesson we will look at why branding is important and what you need to consider when creating a brand. We will look at what makes up a brand, why they do what they do and how all this adds up to make one product, company or service that stands out from the others.

In the second part of the lesson the students will be asked to create and brand their own superhero.

  • Target age
    9-18 (Interdisciplinary)
  • Duration
    2h
  • Parts
    2
Part 1

Introduction to branding

Learners will be presented with the various elements that make up a brand's branding and play a quiz to try and guess famous logos. Later, in teams, they will create their own logo.

Part 2

Design a superhero

After learning about the different elements that make up one's branding, the students will be asked to develop their own superhero and give them customised branding based on their new-gained knowledge.

Made by believers

Hey! We are Whitespace!

Founded in 1997, Whitespace - An Isobar Company, is a creative digital agency with a team of over 70 incredible folks based in Edinburgh, Scotland. We are proud to be part of dentsu who look to champion meaningful progress and a better world for all. We encourage trust and care for each other. We muck in to get the job done—no one left behind. We are a passionate bunch, and collaborating, sharing and supporting each other makes our work Stand Out.

whitespacers.com

Frequently Asked Questions

Related resources

Six degrees of separation is a theory stating that because we are all connected by chains of acquaintances, all people (or things or places) in the world are just six connections away from each other. In this lesson, we are going to take a selection of random objects and your task is to connect them in just SIX STEPS. This activity will get you to think thinking laterally and will help you to use your creative abilities to solve a problem.

Six degrees of separation

Creative Bites

A key part of creativity is seeing things differently from normal. Transform an everyday object into something completely different with the power of your imagination and drawing.

Transform!

Creative Bites

Invest in the dreamers of tomorrow

Our mission is to equip young people globally with skills that will make them resilient, adaptive problem solvers and creative thinkers prepared to face any future challenges in their lives and thrive.

If you believe in the importance of fostering creativity and encouraging the exploration of bold ideas, we invite you to join our cause by becoming a Believer. Either by contributing to our learning resources or supporting our work with a donation (opens in a new tab), your knowledge and generosity can enable us to continue crafting transformative learning resources and inspire young people to dream bigger.

Get Involved