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Toolkit
Created by Ellen MacArthur Foundation

Circular Brand

💡 Part of Creative Thinking Qualification challenges.

Create a circular fashion brand that powerfully communicates the importance of a circular economy to young people through bold designs and ambitious concepts. In this challenge, you will aim to raise awareness and inspire positive change by creating a fashion brand on the Teemill platform.

  • Target age
    15-18 (CTQ resources)
  • Duration
    60h
  • Parts
    1
  • Languages
    English
Part 1

Create your own Circular Fashion Brand

Our way of doing things is reaching its limits. Every second, the equivalent of one garbage truck of textiles is landfilled or burned. We need to rethink how we live and how we create new products. The circular economy is the way forward, but how do we raise the awareness of society that change is needed?

The Ellen MacArthur Foundation wants to explore new ways of spreading the message of the circular economy to a broader demographic of people, especially young people. One effective way of doing this is using fashion to raise awareness and accelerate change. Your challenge is to create a circular fashion brand that powerfully conveys the circular economy’s message to young people.

Aim to raise awareness and inspire positive change. Your circular fashion brand will live on the Teemill platform, and to stand out, it will require you to define your brand’s personal values, create an inspiring mission statement, and design a logo.

Bring your concepts to life by designing a range of T-shirts using the Teemill platform, focusing on communicating the importance of a circular economy.

⚠️ This resource is part of the Creative Thinking Qualification Creative Bravery Playlist.

Made by believers

Hey! We are Ellen MacArthur Foundation!

At the Ellen MacArthur Foundation, we work with business, academia, policymakers, and institutions to accelerate the transition to a circular economy.

ellenmacarthurfoundation.org

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💡 Part of Creative Thinking Qualification challenges. Today's young people will be living on Earth for longer than anyone else, but as the generation that will feel the impact of climate change the most, yet their voices and opinions are rarely heard or listened to. Together with our partners, we want to give young people a platform to show policymakers and world leaders that their voices matter.

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Creative Thinking Qualification

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Creative Bravery

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