Created by Ellen MacArthur Foundation
Create a circular fashion brand that powerfully communicates the circular economy’s message to young people through bold designs and ambitious concepts. In this challenge, you will aim to raise awareness and inspire positive change. Your circular fashion brand will live on the Teemill platform, and to stand out, it will require you to define your brand’s personal values, create an inspiring mission statement, and design a logo.
Create your own Circular Fashion Brand
Our way of doing things is reaching its limits. Every second, the equivalent of one garbage truck of textiles is landfilled or burned. We need to rethink how we live and how we create new products. The circular economy is the way forward, but how do we raise the awareness of society that change is needed?
The Ellen MacArthur Foundation wants to explore new ways of spreading the message of the circular economy to a broader demographic of people, especially young people. One effective way of doing this is using fashion to raise awareness and accelerate change. Your challenge is to create a circular fashion brand that powerfully conveys the circular economy’s message to young people.
Aim to raise awareness and inspire positive change. Your circular fashion brand will live on the Teemill platform, and to stand out, it will require you to define your brand’s personal values, create an inspiring mission statement, and design a logo.
Bring your concepts to life by designing a range of T-shirts using the Teemill platform, focusing on communicating the importance of a circular economy.
This resource was originally created for Creative Thinking Qualification.
- Circular Brand Challenge
- Warmup - Tell Me A Story
- Warmup - Something From Nothing
- Warmup - Lesson in Brand
- How to present your idea by D&AD
- Tips for perfect presentation by D&AD
ExampleSee lesson preview
Hey! We are Ellen MacArthur Foundation!
At the Ellen MacArthur Foundation, we work with business, academia, policymakers, and institutions to accelerate the transition to a circular economy.