Created by Union Direct

Four seasons in one day

People go to Spain for the sun, they go to the Alps for the snow. But not everyone come to Scotland for the weather. In this lesson, students will be asked to use their ideas to coax potential tourists to visit Scotland for its unique climate.

  • Target age
  • Duration
  • Lessons
Lesson 1

The hard sell

Students will view clever advertising examples and explore how a negative fact can be turned into a positive quality. They will develop their own unique ideas for promoting Scotland and its constantly changing weather to tourists.

Included materials
  • Presentation
  • Lesson Plan

Made by believers

Hey! We are Union Direct!

We’re a  creative agency that believes in ideas that have a job to do. You can’t have change without shaking things up a little, so we try to inspire our clients to look at things in a new way, drill into the data to help explore ideas from different angles, and turn everything on its head until we figure out together the best way to make change happen.

Frequently Asked Questions

Invest in the dreamers of tomorrow

As a non-profit, our mission to transform how we educate our young people is powered by forward-thinking individuals and businesses. If you believe in fostering creativity and encouraging the exploration of bold ideas for problem-solving, we invite you to join our cause and consider donating. Your generosity will enable us to continue crafting transformative learning resources.