Created by Union Direct
Four seasons in one day
People go to Spain for the sun, they go to the Alps for the snow. But not everyone come to Scotland for the weather. In this lesson, students will be asked to use their ideas to coax potential tourists to visit Scotland for its unique climate.
The hard sell
Students will view clever advertising examples and explore how a negative fact can be turned into a positive quality. They will develop their own unique ideas for promoting Scotland and its constantly changing weather to tourists.
- Lesson Plan
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Hey! We are Union Direct!
We’re a creative agency that believes in ideas that have a job to do. You can’t have change without shaking things up a little, so we try to inspire our clients to look at things in a new way, drill into the data to help explore ideas from different angles, and turn everything on its head until we figure out together the best way to make change happen.