Created by Union Direct

Four seasons in one day

People go to Spain for the sun, they go to the Alps for the snow. But not everyone come to Scotland for the weather. In this lesson, students will be asked to use their ideas to coax potential tourists to visit Scotland for its unique climate.

  • Target age
    10-14
  • Duration
    1h
  • Lessons
    1
Lesson 1

The hard sell

Students will view clever advertising examples and explore how a negative fact can be turned into a positive quality. They will develop their own unique ideas for promoting Scotland and its constantly changing weather to tourists.

Included materials
  • Presentation
  • Lesson Plan

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