Joy in a box
đź’ˇ Part of Creative Thinking Qualification challenges.
What if we measured success by how often we made people smile? In Joy in the Box, learners use creative thinking to turn an old phone box into a joyful idea—then discover how that spark of happiness can grow into a business with real-world impact.
Target age
15-18 (CTQ resources)Duration
65hParts
3
Part 1
Look for the joy
Once a lifeline for communication, many red telephone boxes now sit unused. But what if they could be transformed into spaces that are once again useful, profitable, and even joyful?Â
Your challenge is to turn a phone box into a business that serves a real need and brings joy to people.
Part 2
Make magic
With insights in hand, learners begin to transform research into joyful ideas. This is where creativity kicks in—where they discover that while great ideas may feel like magic, there’s a method behind the spark, and they have the tools to bring it to life.
Part 3
Show’n’sell
No idea grows alone. In this stage, learners explore how to turn their joyful concept into a viable business—identifying the people, partnerships, and support they’ll need to make it real. It’s all about collaboration, communication, and creating something that truly connects.
Frequently Asked Questions
Related resources
đź’ˇ Part of Creative Thinking Qualification challenges. Learners are challenged to dream the impossible by reimagining an everyday problem through curiosity, creativity, and bold thinking. Along the way, they explore their values and discover how innovation begins when personal purpose meets imaginative action.
Sparks
💡 Part of Creative Thinking Qualification challenges. In Snack to the Future, learners step into the role of food innovators—dreaming up surprising new snacks that could take the world’s taste buds by storm. From wild flavour mashups to radical ingredients, they’ll develop a bold concept and design a campaign to take their idea from curious to craveable.
Snack to the future
Invest in the dreamers of tomorrow
Our mission is to equip young people globally with skills that will make them resilient, adaptive problem solvers and creative thinkers prepared to face any future challenges in their lives and thrive.
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