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Toolkit

Snack to the future

đź’ˇ Part of Creative Thinking Qualification challenges.

In Snack to the Future, learners step into the role of food innovators—dreaming up surprising new snacks that could take the world’s taste buds by storm. From wild flavour mashups to radical ingredients, they’ll develop a bold concept and design a campaign to take their idea from curious to craveable.

  • Target age
    15-18 (CTQ resources)
  • Duration
    65h
  • Parts
    3
  • Languages
    English
Part 1

You are what you eat

Get ready to shake up taste buds and challenge expectations. Learners dive into the brief and dream up a snack concept that’s bold, surprising, and unforgettable—whether it’s powered by protein-packed insects or bursting with unexpected flavours. Then they take it further, designing a campaign to turn their idea from a hidden gem into the next big food obsession.

Part 2

Unwrap your mind

This is where wild ideas meet personal purpose. Learners explore how their own values—like fitness, fun, or sustainability—can shape the kind of snack they want to bring to life. From concept to pitch, they’ll follow their instincts and creativity to uncover the tastiest, most meaningful idea they can imagine.

Part 3

Cook up a campaign

Ready to take the world’s taste buds by storm? Now that learners have imagined their snack, it’s time to get people talking—and tasting. In this part of the challenge, they’ll explore how real products are promoted, then design a scroll-stopping social media campaign to launch their snack into the spotlight.

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