Hey! We are
The Lego® Agency
We are the in-house creative agency of the LEGO Group. Focussed on brand identity, packaging design, kids’ communication, shopper communication, promotional activities, in-store material, experiential marketing, digital engagement, social media, brand communication… and more!
We are the in-house creative agency of the LEGO Group. Focussed on brand identity, packaging design, kids’ communication, shopper communication, promotional activities, in-store material, experiential marketing, digital engagement, social media, brand communication… and more!
We’ve assembled a global super-team of talent, all passionate about the LEGO Group. Based across five countries globally, four hundred and eighty of us form the LEGO® Agency, with one purpose:
We create opportunities to spread creative thinking across the world by making the LEGO brand, franchises and products irresistible to all.
Creativity is one of our core brand values alongside imagination, fun, quality, caring and learning. It is so important to us that children are being given the time, space, and inspiration to unleash their inner potential. We want to be part of a team that champions creative problem solving, teaches new skills, and prepares children for the future. Daydream Believers understand the creativity crisis that is unfolding and are doing something about it, and at the LEGO Agency, this is something we really want to support.
Related resources
💡 Part of Creative Thinking Qualification challenges. The creative minds from the LEGO Agency are sharing a step-by-step guide on analysing a brief, conducting research and producing creative ideas! During these lessons, learners will gain an understanding of how to deconstruct a creative brief, understand their audience and learn about creating a compelling call to action.
LEGO® The Idea Process
In this lesson, we will give you an introduction to creative storytelling and problem-solving for a fictional but relatable world. There are a lot of people involved in making LEGO advertising campaigns and content you see on TV, online and in stores around the world. But all of these campaigns have one thing in common - they have to start with a good story.