Hey! We are

The Lego® Agency

We are the in-house creative agency of the LEGO Group. Focussed on brand identity, packaging design, kids’ communication, shopper communication, promotional activities, in-store material, experiential marketing, digital engagement, social media, brand communication… and more!

We’ve assembled a global super-team of talent, all passionate about the LEGO Group. Based across five countries globally, four hundred and eighty of us form the LEGO® Agency, with one purpose:

We create opportunities to spread creative thinking across the world by making the LEGO brand, franchises and products irresistible to all.

Creativity is one of our core brand values alongside imagination, fun, quality, caring and learning. It is so important to us that children are being given the time, space, and inspiration to unleash their inner potential. We want to be part of a team that champions creative problem solving, teaches new skills, and prepares children for the future. Daydream Believers understand the creativity crisis that is unfolding and are doing something about it, and at the LEGO Agency, this is something we really want to support.

Our Lessons

In this lesson, we will give you an introduction to creative storytelling and problem-solving for a fictional but relatable world.

There are a lot of people involved in making LEGO advertising campaigns and content you see on TV, online and in stores around the world. But all of these campaigns have one thing in common - they have to start with a good story.

2 lesson unit

Lego® City Adventures

⚠️ Part of Creative Thinking Qualification challenges.

The creative minds from the LEGO Agency are sharing a step-by-step guide on analysing a brief, conducting research and producing creative ideas! During these lessons, learners will gain an understanding of how to deconstruct a creative brief, understand their audience and learn about creating a compelling call to action.
1 lesson unit

LEGO® The Idea Process

Invest in the dreamers of tomorrow

Our mission is to equip young people globally with skills that will make them resilient, adaptive problem solvers and creative thinkers prepared to face any future challenges in their lives and thrive.

If you believe in the importance of fostering creativity and encouraging the exploration of bold ideas, we invite you to join our cause by becoming a Believer. Either by contributing to our learning resources or supporting our work with a donation, your knowledge and generosity can enable us to continue crafting transformative learning resources and inspire young people to dream bigger.

Get Involved