Created by The Lego® Agency
LEGO® The Idea Process
💡 Part of Creative Thinking Qualification challenges.
The creative minds from the LEGO Agency are sharing a step-by-step guide on analysing a brief, conducting research and producing creative ideas! During these lessons, learners will gain an understanding of how to deconstruct a creative brief, understand their audience and learn about creating a compelling call to action.
Target age
15-18 (CTQ resources)Duration
20hParts
1
Part 1
The Idea Process
There are no fixed instructions on how to get an idea, but this pack is an example of some of the tools we use at the LEGO® Agency to help us create fun, playful and effective work. Creativity is not just about being able to draw…it's being able to think of an idea and then share it in a way others understand.
During these lessons, students will learn how to deconstruct a creative brief, get to know the target audience, find ways to come up with unique ideas, build moldboards with inspirations, create stories around their ideas and create compelling presentations that tell their story.
⚠️ This resource is part of the Creative Thinking Qualification Spaces & Places Playlist.
Made by believers
Hey! We are The Lego® Agency!
We are the in-house creative agency of the LEGO Group. Focussed on brand identity, packaging design, kids’ communication, shopper communication, promotional activities, in-store material, experiential marketing, digital engagement, social media, brand communication… and more!
Frequently Asked Questions
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Invest in the dreamers of tomorrow
Our mission is to equip young people globally with skills that will make them resilient, adaptive problem solvers and creative thinkers prepared to face any future challenges in their lives and thrive.
If you believe in the importance of fostering creativity and encouraging the exploration of bold ideas, we invite you to join our cause by becoming a Believer. Either by contributing to our learning resources or supporting our work with a donation (opens in a new tab), your knowledge and generosity can enable us to continue crafting transformative learning resources and inspire young people to dream bigger.
