Today's young people will be living on Earth for longer than anyone else, but as the generation that will feel the impact of climate change the most, your voices and opinions are rarely heard or listened to. Together with our partners, we want to give you a platform to show policymakers and world leaders that your voices matter.

This is the supportive learning resource for D&AD New Gen Awards. Designed to take each participant (age 11-18) on a journey through a creative process, from breaking down the brief to research, ideation, and the final submission for awards. Filled with top tips from D&AD, relevant case studies and various warm-up exercises. Created in collaboration with adidas and WPP Group.

Experience an interactive journey into the world of cybersecurity. This resource shines a light on some of the most important topics for how to stay safe inside the digital world and gives practical suggestions that help improve cyber resilience. Designed and developed in collaboration with Education Scotland.

Imagine and create a new wellness area in a school where students can feel calm, experience kindness, find meaningful connections and practice good mental health.

Create an interactive and mobile space for your chosen community to engage with.

The creative minds from the LEGO Agency are sharing a step-by-step guide on analysing a brief, conducting research and producing creative ideas!

During these lessons, learners will gain an understanding of how to deconstruct a creative brief, learn about creating a compelling call to action and develop their knowledge of different target audiences.

Create a circular fashion brand that powerfully communicates the circular economy’s message to young people through bold designs and ambitious concepts. In this challenge, you will aim to raise awareness and inspire positive change. Your circular fashion brand will live on the Teemill platform, and to stand out, it will require you to define your brand’s personal values, create an inspiring mission statement, and design a logo.

During this challenge, pupils will gain an understanding of what is a “campaign for good” and the different ways they can make people care about something and act differently towards it. They will practice using empathy to inform their thinking and learn about what to consider when creating a campaign that encourages people to act.

During this challenge pupils will gain an understanding of what is Experiential Design and what considerations have to be taken into account to provide a positive experience for the target audience.

They will learn about how team at Acrylicize work, how to generate a lot of ideas, where to draw inspiration from, and will create their experimental installation with the help of 3D paper models.

In this series of lessons, pupils will learn how to push their ideas and come up with brave solutions to modern-day problems. Through examples of award-winning creative campaigns and helpful tutorials from our partners, the students will gain an understanding of what it takes to be creatively brave and how to develop their thinking to come up with original ideas that can change our human behaviour for the better.

To think creatively you need to look at things from a new perspective – a different angle. When you do, you see new connections and come up with interesting ideas. Students will learn how to use creative thinking to approach tasks and solve problems in a different way.

In this lesson, we will give you an introduction to creative storytelling and problem-solving for a fictional but relatable world.

There are a lot of people involved in making LEGO advertising campaigns and content you see on TV, online and in stores around the world. But all of these campaigns have one thing in common - they have to start with a good story.

Learn the process of storytelling and community building from one of the world's leading video game publishing companies Rockstar Games. In this lesson, students will be asked to use imagination, create unique characters and bring them to life in their environments to build communities between the characters.

A key part of creativity is seeing things differently from normal. Transform an everyday object into something completely different with the power of your imagination and drawing.

A product designer’s job is to create products which fulfil a human need. Sometimes these needs are mostly functional, but often (more often than we realise or admit) those needs are emotional.

These two lessons will help you identify some of the tools which designers use to address those emotional needs and how to design products which embody specific feelings.

In this lesson we will look at why branding is important and what you need to consider when creating a brand. We will look at what makes up a brand, why they do what they do and how all this adds up to make one product, company or service that stands out from the others.

In the second part of the lesson the students will be asked to create and brand their own superhero.

Some things are an easy sell. Other things less so...sprouts anyone? But where there’s a will there’s a way. Some of the cleverest advertising posters are for products that don’t have obvious appeal. Let's sell some sprouts.

This activity will get you to think about communicating the verbal, visually. We’re going to play with typographic visual puzzles that have a message hidden within them - a bit like Catchphrase off of the telly.

Many misconceptions are surrounding the topic of creativity, making it seem like only a selected few can be called creative and can come up with great ideas. In these two lessons, you will discover none of it is true and that by following a couple of simple techniques, you can let your mind run free to be spontaneously creative at any given moment.

Help students understand their skills and personality traits, to figure out where they can be most effective in a team.

Social Media is a wonderful place. It’s full of memes, cats, small businesses, activism, support and good friends. But it’s also a bit of a minefield. Whether it’s protecting our mental health, fake news overload, dodgy data collecting, trolls or trolls who photoshop, it’s easy to get overwhelmed. This lesson will ask students to reimagine a better social media for everyone.

Colour can have an amazing physiological effect on us as human beings. Understanding the effects and connotations of colour as a visual designer are a key skill. In this lesson, we get pupils to think about the moods, ideas and feelings associated with each colour. As well as how naming a colour can strengthen the link between the colour and the emotion/reaction it evokes.

Krispy Kreme is opening a new doughnut store. They have invited several agencies to pitch guerrilla campaign ideas to promote the opening.

In teams of 3, come up with a killer idea and pitch it to win the business!

The objects around us have been created by a designer with someone else’s needs in mind. Some objects can be used by almost everyone; others more specific. Pick a persona from the hat and design them a custom alarm clock.

When you are daydreaming, there are no limits to what you can imagine. With that in mind, think about how you get to school in the morning. What might a totally reimagined journey look like? Get inspired from storyboard examples and sketch out what happens on your journey.

Students will choose some of their favourite words and use expressive typography to bring them to life. In the process, they will develop variations of their own creative typography and understand the strategies used to create them.

Data is everywhere! The numbers are all around us. From counting how many people are in your classroom to recording what you eat for lunch every day. It’s listing your favourite books or tv shows. Anything you like! Data isn’t about maths. It’s about collecting information about the world and telling a story about it.

This lesson will introduce pupils to act of collecting data to tackle interesting real-world problems we have. 

A key part of creativity is, being able to see things differently from the normal. In this lesson, you will use the power of imagination to transform simple scribbles into different things.

In this series of lessons, you’ll be exploring a process known as the "double-diamond". It's end-to-end problem solving, applicable to any area of the school, work, or life, reaching far beyond just design. It helps you back up your thinking and start from real problems, understand the root of them, and determine the correct problem to solve. From there, you’ll learn how to ideate and come up with interesting solutions, plus techniques for narrowing them down to the strongest.

Six degrees of separation is a theory stating that because we are all connected by chains of acquaintances, all people (or things or places) in the world are just six connections away from each other. In this lesson, we are going to take a selection of random objects and your task is to connect them in just SIX STEPS. This activity will get you to think thinking laterally and will help you to use your creative abilities to solve a problem.

Positive thinking is great: its effects are well documented and it really helps us get things done. Negativity gets a bad rep. However, used in the right way, a little negative thinking can help us identify problems that our creativity and positive thinking can help us solve.

A ‘Scottish Obscurity’ could be defined as a wee piece of merchandise inspired by what Scotland has to offer, such as Oor Landmarks and beautiful surroundings. These Wee Quirks in our areas can help bring a Modern Twist to Gifts and Memories, instead of being your standard tartan and biscuit tin. During this lesson students will be asked to to create merchandise ideas for their chosen landmark.

People go to Spain for the sun, they go to the Alps for the snow. But not everyone come to Scotland for the weather. In this lesson, students will be asked to use their ideas to coax potential tourists to visit Scotland for its unique climate.

In this series of lessons, the learners will be introduced to the empathy, understanding what it means to be empathetic, how it differs from sympathy and why is this skill important to us as humans. They will explore how empathy can be used in practice when solving a problem.

Some of the most distinctive and strongest brand identities have a logotype at their heart - a piece of type (rather than a mark or symbol) that acts as a unique identifier. This activity will give students a chance to explore the characteristics of different typefaces and how they can be used to reflect different personalities.

A graphic designer’s job is to creatively communicate to others, to inform and ‘sell’ a product or service. They often use words and images but in this 4-week lesson, we will also look at some other ways of communicating. Ultimately, we will encourage interpretation and storytelling through words, creative mark-making, without words and creatively using all of the senses.

Designing new data-driven services involves the crossing of data streams to identify benefits. In these lessons, students will learn how to design with data and how to evaluate the benefits and spot the risks.

By completing these lessons, students will understand how the creative industry is made up of different sectors, each with specific job opportunities and creative skills.

Advertising is everywhere. Some of it is great and some of it is plain rubbish! In this lesson we’ll learn what it takes to make a great ad by looking at different techniques and at some famous adverts.

Reimagine a part of Forestopia - an eco theme park inspired by the forest ecosystem to help people reconnect with the wisdom and wonder of the natural world. Motivate humans to rethink how we create entertainment spaces for future generations without harming our environment.

Have you ever put off starting something because you were worried you wouldn’t succeed at it?

Or been so afraid to fail, you didn’t start at all? Fear of failure can stop us from trying new things and taking creative risks. But what if we rethink failure as a learning tool for building resilience and developing problem-solving skills? Let’s find out.

Developed in collaboration with Gen+.

In this series of lessons, the learners will discover what it takes to create a great story. They will be encouraged to use their imagination to develop a personalised story based on the reference material. By the end of this course, students will be asked to write a unique story and use their new-learned techniques to create a story that makes the reader feel attached to what they read.

You are one of the passengers on a ship that has crashed onto an uninhabited island and have been given a section of the island to turn into your habitat. You have to start from scratch and build it in a way that respects nature and keeps all your necessities within a 15-minute walking distance.

As humans, we survive on rhythm. The beat of our heart keeps us alive, and its repetitive drumming acts as the base to the tune of our lives. During this project-based challenge, students will conceptualise and design an interactive, immersive experience that tells a story about the music of their soul through three distinctive spaces. They will learn about the origins of music, explore the work of world-renowned experiential designers and examine their own emotions related to music.