Created by The Lego® Agency

The Idea Process

The creative minds from the LEGO Agency are sharing a step-by-step guide on analysing a brief, conducting research and producing creative ideas!

During these lessons, learners will gain an understanding of how to deconstruct a creative brief, learn about creating a compelling call to action and develop their knowledge of different target audiences.

  • Target age
  • Duration
  • Lessons
Lesson 1

The Idea Process

There are no fixed instructions on how to get an idea, but this pack is an example of some of the tools we use at the LEGO® Agency to help us create fun, playful and effective work. Creativity is not just about being able to draw…it's being able to think of an idea and then share it in a way others understand.

During these lessons, learning will learn how to deconstruct a creative brief, get to know the target audience, find ways to come up with unique ideas, build moldboards with inspirations, create stories around their ideas and create compelling presentations that tell their story.

Included materials
  • Part 1 - Brief & Audience
  • Part 2 - Doing Research
  • Part 3 - Start visualising
  • Part 4 - Make choices & share your work
Additional Resources

Made by believers

Hey! We are The Lego® Agency!

We are the in-house creative agency of the LEGO Group. Focussed on brand identity, packaging design, kids’ communication, shopper communication, promotional activities, in-store material, experiential marketing, digital engagement, social media, brand communication… and more!

Frequently Asked Questions

Invest in the dreamers of tomorrow

As a non-profit, our mission to transform how we educate our young people is powered by forward-thinking individuals and businesses. If you believe in fostering creativity and encouraging the exploration of bold ideas for problem-solving, we invite you to join our cause and consider donating. Your generosity will enable us to continue crafting transformative learning resources.