Created by The Lego® Agency
LEGO® The Idea Process
⚠️ Part of Creative Thinking Qualification challenges.
The creative minds from the LEGO Agency are sharing a step-by-step guide on analysing a brief, conducting research and producing creative ideas! During these lessons, learners will gain an understanding of how to deconstruct a creative brief, understand their audience and learn about creating a compelling call to action.
Target age
14-16Duration
8hLessons
1
Lesson 1
The Idea Process
There are no fixed instructions on how to get an idea, but this pack is an example of some of the tools we use at the LEGO® Agency to help us create fun, playful and effective work. Creativity is not just about being able to draw…it's being able to think of an idea and then share it in a way others understand.
During these lessons, students will learn how to deconstruct a creative brief, get to know the target audience, find ways to come up with unique ideas, build moldboards with inspirations, create stories around their ideas and create compelling presentations that tell their story.
⚠️ This resource is part of the Creative Thinking Qualification Spaces & Places Playlist.
Categories
Included materials
- Part 1 - Brief & Audience
- Part 2 - Doing Research
- Part 3 - Start visualising
- Part 4 - Make choices & share your work
Example
See lesson previewMade by believers
Hey! We are The Lego® Agency!
We are the in-house creative agency of the LEGO Group. Focussed on brand identity, packaging design, kids’ communication, shopper communication, promotional activities, in-store material, experiential marketing, digital engagement, social media, brand communication… and more!